HOWARU Bifido:
The Name is Confusing, but the Results Are Not

HOWARU Bifido is a Danisco company-trademarked name for the probiotic lactic acid bacteria bacteria Bifidobacterium animalis subsp. lactis HN019. Now if you aren't confused enough, HOWARU Bifido is also the same microbe as B. lactis DR10, Bifidus DR10, and B. lactis HN019 (with the "B" meaning "Bifidobacterium".)

"What????" you say.

It's true.

If you didn't read the Bifidobacterium animalis page, you may want to read it to get an idea of how B. animalis is set up. Bifidobacteirum animalis has a very confusing naming to its species and manufacturer's of probiotic products don't make it easy to understand exactly what we consumers are getting in a product.

Bifidobacterium animalis subsp. lactis strain HN019 (also known as HOWARU Bifido) could be the most confusingly-named probiotic strain, not only in the B. animalis species, but also on this planet!

Breaking through the marketing fog is one of the goals of PowerOfProbiotics.com. You don't have to spend money on something you don’t want or need, or settle for tons of added sugar and preservatives because you are led to believe that that is your only option. If you know the basics about what you want in a probiotic to be healthy, you will save money because you'll be able to choose what is right for you.

I'm a math/science -type person, so let me show you what the names mean in the simplest way I know how, as an equation!

HOWARU Bifido = Bifidus DR10 = Bifidobacterium lactis DR10 = B. lactis DR10 = B. lactis HN019 = Bifidobacterium lactis HN019 =Bifidobacterium animalis subsp. lactis HN019

The New Zealand Dairy Board website says that this lactic acid bacteria strain:

  • Has the ability to prevent the invasion and adhesion (ability to stick) of pathogenic microbe E. coli O157:H7 in vitro, particularly when B. lactis DR10 was introduced before the E. coli was added.
  • Has a high tolerance to low pH and high resistance to bile salts; therefore it should pass through the GI tract to the colon.
  • Colonizes the GI tract. Stool analysis showed that DR10 survived in the GI tract for up to 2 weeks after consumption of DR10 ended.
  • Has immune-enhancing functions against viral infections in vitro (by increasing the body’s cell’s production of interferon alpha).
  • Has immune-enhancing effects against pathogenic bacteria and tumor cells by increasing the killing capacity of blood immune cells.
  • Provides a significant level of in vivo protection (in mice) against rotavirus, Salmonella typhimurium, and E. coli.

In addition, research cited by Danisco says that consuming this strain daily reduced colonic transit time (the time it takes to have a bowel movement) and improved GI symptoms in otherwise healthy adults. The GI symptoms were occasional pain, bloating and constipation.

Where to Find HOWARU Bifido

Always read labels prior to taking any product.

At the time of the writing of this page, HOWARU Bifido or Bifidobacterium animalis subsp. lactis HN019 or DR10 (or whatever you want to call it) is found in:

iFlora Multi-Probiotic Vegetarian

Danisco also tried/is trying to market it in its Balance products, Yogurt Bears and even in orange juice.

Click here to return to other supplement reviews.

Go here to the Bifidobacterium page.


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(References available upon request.)

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