HOWARU Bifido:
  Confusing Name, Great Probiotic

HOWARU Bifido is a Danisco company-trademarked name for the probiotic lactic acid bacteria bacteria Bifidobacterium animalis subsp. lactis HN019. Now if you aren't confused enough, HOWARU Bifido is also the same microbe as B. lactis DR10, Bifidus DR10, and B. lactis HN019 (with the "B" meaning "Bifidobacterium".)

"What????" you say.

It's true.

If you didn't read the Bifidobacterium animalis page, you may want to read it to get an idea of how B. animalis is set up. Bifidobacteirum animalis has a very confusing naming to its species and manufacturer's of probiotic products don't make it easy to understand exactly what we consumers are getting in a product.

Bifidobacterium animalis subsp. lactis strain HN019 could be the most confusingly-named probiotic strain, not only in the B. animalis species, but also on this planet!

Breaking through the marketing fog is one of the goals of PowerOfProbiotics.com. You don't have to spend money on something you don’t want or need, or settle for tons of added sugar and preservatives because you are led to believe that that is your only option. 

I'm a math/science -type person, so let me show you what the names mean in the simplest way I know how, as an equation!

HOWARU Bifido = Bifidus DR10 = Bifidobacterium lactis DR10 = B. lactis DR10 = B. lactis HN019 = Bifidobacterium lactis HN019 =Bifidobacterium animalis subsp. lactis HN019

What is the Probiotic Potential of This Bifido?

To find out more about this strain, please see this page.

Where to Find This Probiotic

Always read labels prior to taking any product.

At the time of the writing of this page, Bifidobacterium animalis subsp.lactis HN019 or DR10 (or whichever name you prefer) is found in:

  • Attune Wellness Bars
  • Frush yogurt and fruit shakes
  • Iflora® Multi-Probiotic (Read my review here.)
  • Purity's 1% Sweet Acidophilus Milk
  • Xymogen’s ProbioMax DF 30 billion, a practitioner-only supplement that I order
  • Xymogen's ProbioMax DF 100 billion supplement, a practitioner-only supplement that I order
  • Metagenics UltraFlora Acute Care, a practitioner-only supplement that I order
iFlora Multi-Probiotic Vegetarian

Danisco also tried/is trying to market it in its Balance products, Yogurt Bears and even in orange juice.


Click here to return to other supplement reviews.

Go here to the Bifidobacterium page.


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